Hi, I’m Sarah, a product designer based in the SF Bay Area.
I enjoy building products that enhance human experiences — whether it’s improving workplace efficiency or crafting a seamless shopping experience.
Enterprise solutions
Digital workspace technology
B2B
SaaS
Agency environment
B2C
Ecommerce
Product partner
Visual design
8+ years experience
Art
Mom & Dog mom
Outdoors
Experience
Senior Product Designer, Citrix Analytics and Observability, Citrix acquired by Cloud Software Group
April 2020 - January 2024
Design lead empowering IT teams to monitor their IT environments and protect their digital workspace against security threats.
Crafting intuitive, user-centered solutions to solve complex customer challenges.
Partnering with product managers to shape product strategy by designing concepts and building prototypes that drive the company roadmap.
Driving alignment of Citrix Monitor and Citrix Analytics with the broader Citrix product portfolio, focusing on design consistency, usability and system coherence with the latest design system.
Collaborating closely with cross-functional teams, including Product Management, Engineering, User Research, and Content Design.
Senior Product Designer, Citrix Analytics and Observability, Citrix acquired by Cloud Software Group
April 2020 - January 2024
Design lead empowering IT teams to monitor their IT environments and protect their digital workspace against security threats.
Crafting intuitive, user-centered solutions to solve complex customer challenges.
Partnering with product managers to shape product strategy by designing concepts and building prototypes that drive the company roadmap.
Driving alignment of Citrix Monitor and Citrix Analytics with the broader Citrix product portfolio, focusing on design consistency, usability and system coherence with the latest design system.
Collaborating closely with cross-functional teams, including Product Management, Engineering, User Research, and Content Design.
Senior Product Designer, Citrix Analytics and Observability, Citrix acquired by Cloud Software Group
April 2020 - January 2024
Design lead empowering IT teams to monitor their IT environments and protect their digital workspace against security threats.
Crafting intuitive, user-centered solutions to solve complex customer challenges.
Partnering with product managers to shape product strategy by designing concepts and building prototypes that drive the company roadmap.
Driving alignment of Citrix Monitor and Citrix Analytics with the broader Citrix product portfolio, focusing on design consistency, usability and system coherence with the latest design system.
Collaborating closely with cross-functional teams, including Product Management, Engineering, User Research, and Content Design.
Product Designer II, Groupon
July 2017 - March 2020
Design lead for the checkout and post-purchase experience across web and mobile platforms, solving complex problems with thoughtful, user-centered solutions.
Created a seamless and delightful purchase experience while driving improvements in conversion.
Collaborated with cross-functional teams—including Product Management, Engineering, Data Science, Research, and UX Writing—to make informed design decisions that balance user and business needs.
Recognized for contributions with the Design Union Peer Appreciation Award, nominated by peers and acknowledged by leadership.
Promoted from Product Designer I to II in 2019 in recognition of growth and impact.
Product Designer II, Groupon
July 2017 - March 2020
Design lead for the checkout and post-purchase experience across web and mobile platforms, solving complex problems with thoughtful, user-centered solutions.
Created a seamless and delightful purchase experience while driving improvements in conversion.
Collaborated with cross-functional teams—including Product Management, Engineering, Data Science, Research, and UX Writing—to make informed design decisions that balance user and business needs.
Recognized for contributions with the Design Union Peer Appreciation Award, nominated by peers and acknowledged by leadership.
Promoted from Product Designer I to II in 2019 in recognition of growth and impact.
Product Designer II, Groupon
July 2017 - March 2020
Design lead for the checkout and post-purchase experience across web and mobile platforms, solving complex problems with thoughtful, user-centered solutions.
Created a seamless and delightful purchase experience while driving improvements in conversion.
Collaborated with cross-functional teams—including Product Management, Engineering, Data Science, Research, and UX Writing—to make informed design decisions that balance user and business needs.
Recognized for contributions with the Design Union Peer Appreciation Award, nominated by peers and acknowledged by leadership.
Promoted from Product Designer I to II in 2019 in recognition of growth and impact.
Visual Designer, Tacpoint
February 2015 - July 2017
Designed for a fast-paced agency, creating custom enterprise applications for clients including Visa and Stanford.
Worked closely with engineers and product managers to ensure the successful launch of products.
Visual Designer, Tacpoint
February 2015 - July 2017
Designed for a fast-paced agency, creating custom enterprise applications for clients including Visa and Stanford.
Worked closely with engineers and product managers to ensure the successful launch of products.
Visual Designer, Tacpoint
February 2015 - July 2017
Designed for a fast-paced agency, creating custom enterprise applications for clients including Visa and Stanford.
Worked closely with engineers and product managers to ensure the successful launch of products.
Project Coordinator, Essai Inc.
October 2010 - September 2014
Managed projects for an internal resource planning application, serving as the primary liaison between software engineers and internal stakeholders.
Led design initiatives, including email marketing campaigns for client distribution, to enhance engagement and outreach.
Project Coordinator, Essai Inc.
October 2010 - September 2014
Managed projects for an internal resource planning application, serving as the primary liaison between software engineers and internal stakeholders.
Led design initiatives, including email marketing campaigns for client distribution, to enhance engagement and outreach.
Project Coordinator, Essai Inc.
October 2010 - September 2014
Managed projects for an internal resource planning application, serving as the primary liaison between software engineers and internal stakeholders.
Led design initiatives, including email marketing campaigns for client distribution, to enhance engagement and outreach.
Education
User Experience Design, General Assembly SF, 2016
Developed skills to create digital products that solve user problems with user-centered design principles and methods.
User Experience Design, General Assembly SF, 2016
Developed skills to create digital products that solve user problems with user-centered design principles and methods.
User Experience Design, General Assembly SF, 2016
Developed skills to create digital products that solve user problems with user-centered design principles and methods.
Web Development Bootcamp, Coding Dojo, 2014-2015
Graduated in top 10% of class with introductory level immersion to HTML, CSS, Javascript and other programming languages.
Web Development Bootcamp, Coding Dojo, 2014-2015
Graduated in top 10% of class with introductory level immersion to HTML, CSS, Javascript and other programming languages.
Web Development Bootcamp, Coding Dojo, 2014-2015
Graduated in top 10% of class with introductory level immersion to HTML, CSS, Javascript and other programming languages.
Graphic Design & Web Design, Mission College, 2012-2014
Awarded 4.0 GPA & Dean’s Honor List for all 6 terms.
Graphic Design & Web Design, Mission College, 2012-2014
Awarded 4.0 GPA & Dean’s Honor List for all 6 terms.
Graphic Design & Web Design, Mission College, 2012-2014
Awarded 4.0 GPA & Dean’s Honor List for all 6 terms.
B.A. in Art Practice, University of California Berkeley, 2009
Graduated with a 3.6 GPA
B.A. in Art Practice, University of California Berkeley, 2009
Graduated with a 3.6 GPA
B.A. in Art Practice, University of California Berkeley, 2009
Graduated with a 3.6 GPA
Skills
Proficient in Figma, Adobe Creative Suite, Miro, Sketch, and Procreate.
Industry experience in e-commerce, digital enterprise solutions, and agency environments.
Strong visual design skills with a keen eye for detail and aesthetics.
Passionate about systems thinking and advocating for consistency.
Creative problem-solver with a proactive, can-do attitude toward challenges.
Proficient in Figma, Adobe Creative Suite, and Framer.
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Excellent problem-solving skills and attention to detail.
Personal qualities
Collaborative team player with a positive, can-do attitude.
Strong communicator who effectively articulates design concepts and ideas.
Passionate creator who enjoys the craft of making and refining designs.
